Joel Hardin, NSSA® Advisor · Troy, MI

Joel Hardin is the Co-Founder and CEO of City Center Financial, LLC, a firm he helped launch in 2016 with a clear purpose: to provide thoughtful, retirement-focused planning built on trust, transparency, and long-term relationships.

Joel plays a central role in shaping the firm’s investment philosophy and long-term planning strategies. His work is grounded in data-driven insight and a commitment to helping clients make well-informed, lasting decisions about their financial future. Whether guiding someone into retirement or helping a family manage wealth across generations, Joel ensures that every strategy reflects what matters most to the client.

Joel Hardin has earned the National Social Security Advisor program, demonstrating advanced expertise in Social Security claiming strategies.

At the heart of his leadership is a deep respect for the responsibility that clients place in the firm. Joel leads a team dedicated to simplifying the complex—offering investment management, income planning, and personalized advice all under one roof. Looking ahead, he remains focused on growing a firm that not only serves today’s retirees but adapts to the evolving needs of future generations—preserving the trust clients place in City Center Financial for years to come.

Contact Joel